Do you know the family which produced the chicken you eat? It is based on this question that ℓiⱴε launches the campaign to advertise Sadia Bio. The chicken that are part of this segment reach supermarkets to meet the needs of the consumers who want to know the origin of the products and consume healthier food.
All farms that produce the segment Sadia Bio have the most important international animal welfare certification, thus providing a guarantee that the chickens only get 100% vegetable feed, without antibiotics and no performance enhancers.
Through a multi-platform campaign, we invited people to access the website to meet the breeding families and teach consumers how to trace the Sadia Bio product purchased in the market. Check it out.