In Brazil, thousands of people do not own a bank account, be it due to the lack of alternatives or lack of access to it. That’s why – being very much Brazilians – they end up finding very creative ways, although not very appropriate ones, to keep their money.
The launch of the new digital bank account at PAN comes to change this game. It is free of charges, 100% digital, provides credit to those who need and has a lot of benefits.
We developed a campaign aimed at showing that no one else needs to rack their brains to find a way to stash their salaries, for instance. All you gotta do is open a PAN digital bank account.
The film is already available on all social media and also on broadcast TV. Take a look.