What if we make consumers waste an hour and a half of their time searching for a bucket of fried chicken?
(Amazon Prime Video)
The year of 2020 was no joke. It even messed with the biggest pop culture event on the planet. For the first time, Comic Con Experience was completely virtual. Our challenge was to activate one of the main sponsorships of that unprecedented edition.
It was when we created Amazon Prime Video World, a game that challenged the fans of Amazon series to chase for Easter eggs and prove that the couch marathons were worth it.
Characters, remarkable scenes, and items such as vials full of magic potion, cans of insecticide, and buckets of fried chicken were meticulously hidden in a digital world that ruined the productivity of thousands of people. It was a huge success during CCXP.
More details in our case. Play it ;)
