Super Payphone
(Oi)
Some kids were in need, others wanted to help and OI believes they all have the right to play. So do we. Super Orelhão Oi transformed kids into gift donation heroes.
With Oi's public phones, we asked some kids to pick a Hero and stand in front of an interactive wall. Using a motion sensor, their mission was to hit the biggest number of presents that would be converted in real toys for the kids in need in Rio de Janeiro.