Love Beauty and Planet, a movement of #SmallChoices for the people and the planet.
(Love Beauty and Planet)
The Brand
Love Beauty and Planet is a global vegan and fully sustainable beauty line produced by Unilever. Our idea? To introduce the brand to the Brazilian market engaging consumers through advocacy. Therefore, we created a communication strategy that considered the perfect balance between beauty care and protection of the planet. This is how the campaign was born, or rather, a movement that encourages us to make small choices in our lives to contribute to big changes.
The Movement
#SmallChoices for you and the planet is not only a concept or a punch line. It is an invitation for us to rethink about our daily options, be it in a ritual of beauty care or in the disposal of a package. Thus, we invited a team of influencers that talk about beauty, fashion, style, and veganism to have a conversation among themselves and other women in their social media. The outcome was a movie that puts us to think, while it positions the brand in a manifest, and several posts that fostered answers, engaged people into making more questions, changing of behavior and ideas of how we could make #SmallChoices for us and for the planet, generated by consumers and many other influencers. Besides that, through #SmallChoices it is possible to understand how the movement gets even more support daily by spreading on Instagram specially.
