Charged + Brand campaign + Fluminense
(Under Armour)
Under Armour is one of the greatest in the sports segment in the world and we are very proud to responsible the brand's communication in Brazil.
We started the work by launching the new official Fluminense jersey. Then, we started working with Charged running line, which has sneakers that are produced in Brazil. The campaign included out-of-home ads in São Paulo, as well as content for the digital channels. The institutional campaign brought international stars such as Stephen Curry and Anthony Joshua into the spotlight.
Whether in soccer, running, or institutional efforts, everything points to the brand's mission: Under Armour makes you better.
